Leadership is crucial if we want to see more Welsh being used within organisations. When leaders give prominent place to the Welsh language and use it regularly, it sends a clear message: the Welsh language belongs here.
Leading by example
Small things can make a difference – greeting in Welsh, using the language in meetings, or starting emails with "Bore da". These little things show everyone that the use of Welsh is normal and is appreciated.
The Welsh Government's Leading in a Bilingual Country scheme offers support to senior managers to do this confidently – giving them the knowledge and techniques to create real change.
Inspiring communication
The way we talk about the Welsh language can have a huge impact. It's important that leaders set the tone – positively, clearly and encouragingly.
A lot of people want to use more Welsh but aren't sure where to start. So, when you're sharing information or introducing changes, think about how to do it in a positive way. Use models like EAST (Easy, Attractive, Social, Timely) to help frame the message in a way that strikes a chord and brings people with you.
Using the Cymraeg you have
Try to create an atmosphere where everyone is comfortable using whatever Welsh they have. Every piece of Welsh counts!
Simple things can make a difference and create new habits:
- Say "Bore da" to colleagues
- Start and end emails in Welsh
- Arrange an informal conversation in Welsh once a week
These things build confidence and create a culture where everyone feels comfortable using Welsh. Over time, this can lead to people feeling more confident using Welsh in more formal circumstances. And don't forget – Welsh lessons and support from colleagues are available to help everyone develop.
Ensuring that the Welsh language is part of the big picture
It's important that the Welsh language is considered from the beginning when making decisions – not something that is added at the end.
- Why not make the Welsh language a fixed item on the meeting agenda?
- Who can be the champion for the Welsh language in your team? Why not create a language champions scheme within your organisation so that everyone understands the role and expectations?
- The Welsh language is something that everyone in the organisation needs to consider when doing their work. Does everyone know what their role is in relation to the Welsh language – e.g. in recruitment?
Celebrating successes
When someone makes an effort to use their Cymraeg – celebrate!
That could be:
- An informal thank you session
- Mention in staff bulletins or newsletters
- Small gifts or prizes to recognise efforts
- Whatever works for your organisation
Celebrating shows that the Welsh language is valued and inspires others to give it a go too.
Promoting Welsh culture
The language and culture go hand in hand. By sharing Welsh music, books, events or programmes, you can open doors for people to experience something new – or reconnect with something they had before.
What about:
- Share tips on the intranet
- Highlighting events such as Dydd Miwsig Cymru or the Eisteddfod
- Organise small activities to celebrate Welsh culture
Listening to staff
The best way to know what is needed? Ask!
- What would help people to use more Cymraeg?
- Is anything holding them back?
- Do they have ideas for fun activities?
Why not set up a small group to discuss this? It could be a place where ideas flow and everyone feels part of the journey.