Jacket with Lidl logo and Iaith Gwaith badge

Lidl GB has 55 stores across Wales and in January this year it was the first supermarket to receive commendation to its Cynnig Cymraeg (Welsh Offer). Here, we take a look at why it’s important to the business: 

Since 2014, Lidl has provided signage in dual languages, but in that time its commitment to its Welsh speaking customers and colleagues has only increased.  

The discounter is now investing in rolling out Welsh language services across all aspects of its work in Wales, including:  

  • In-store announcements 
  • Colleague name badges 
  • Customer service phone helplines and written communications  
  • Packaging on all local Welsh produce, which currently encompasses 70 products  
  • Self-service checkouts  
  • Relevant social media updates 

Ute Thomas, Lidl GB’s Regional Director in Wales, commented: “At Lidl, we’re committed to being an inclusive retailer, for our customers, communities and colleagues. In Wales, protecting and promoting the Welsh language is a huge part of what it means to be inclusive.  

“We were therefore incredibly proud to be the first supermarket to have been awarded the Cynnig Cymraeg certification in recognition of the work we’ve done to develop and deliver an ambitious Welsh Language provision.” 

Welsh produce 

Lidl’s selection of Welsh goods includes 70 products, spanning delicious dairy products, home-grown meats and tasty treats.  

By working directly with 130 farms and farming families, the products can be traced from field to fork; this enables shoppers in Wales to enjoy locally reared beef of the highest quality.  

Ute Thomas added: “We are proud to be able to offer the freshest local produce, and have launched a new range of Welsh beef products as part of our commitment to supporting local farmers. 

“We’re passionate about the communities in which we operate and supporting the things that really matter to our customers and colleagues. We will continue to look for ways in which we can support the Welsh language which we know is such an important part of the identity and heritage of the communities we serve.”