Dr Awel Vaughan-Evans, a lecturer at Bangor University, carried out research to find out which cues, including our Iaith Gwaith logo, are most effective in motivating people to start conversations in Welsh in shops, offices and other public places.

Welsh speakers are familiar with the orange Iaith Gwaith logo, which indicates that you can speak Welsh when talking to someone in a shop or service. The Welsh Language Commissioner is responsible for this scheme, and for distributing Iaith Gwaith goods.

The research found that people were more likely to choose to speak Welsh to a person when the Iaith Gwaith logo was present than when the logo was not present.

You can read more here.